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8 in 10 millennials ready to switch away from banks

FinTech players and challenger banks are at the forefront of capturing the millennial market as 8 in 10 millennials now state that they are ready to switch from using banks to using the personalized financial services offered by the open banking era. In fact, FinTech players and challenger banks now account for 20% of the banking and payments market in Europe.

Interestingly though, the innovations that drive consumers toward a particular FinTech or challenger bank also could represent their ultimate undoing as someone else with an even more innovative solution enters the market. It will be important for their establishment and long-term survival to now work to create a customer-centric approach that leverages advanced technologies.

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