Chocofamily has launched a new mobile application called Rahmet. The application allows users to pay bills from their phone and receive up to 20% in cashback and other discounts. The free-to-download app connects with a bank card like many traditional mobile wallets; however, the app also acts as a mobile loyalty reward card at participating establishments. The app also provides users the chance to access feedback left by other Rahmet users.
So far, more than 100 restaurants, cafes, bars and coffee houses in Almaty have joined the mobile loyalty program. The next stage of development for the app will be to include new types of participating businesses such as gas stations, shops, entertainment centers and clinics as well as businesses located outside Almaty.