The application ‘Uber’ has revolutionized not only the transportation industry but also how people have come to expect services to be offered to them. Technology companies and innovators are continuously entering new industries and markets, upending and transforming preconceived notions of how things “should” work. This is true everywhere in the world and has already been seen in Kazakhstan. In the financial services market, the situation is becoming serious, with new companies and technologies already encroaching on what was previously considered to be the domain of traditional financial service providers (e.g. money transfers). This trend will only increase as technologies become more sophisticated and technology companies (with their significantly reduced overhead costs – up to 40% by some estimates) learn how to provide the services of traditional financial service providers in more innovative, easier and cheaper ways.