{"id":10945,"date":"2018-09-24T09:20:01","date_gmt":"2018-09-24T09:20:01","guid":{"rendered":"http:\/\/bulletins.bfconsulting.com\/?p=10945"},"modified":"2018-09-24T10:36:20","modified_gmt":"2018-09-24T10:36:20","slug":"building-a-millennial-friendly-brand-through-social-awareness","status":"publish","type":"post","link":"https:\/\/bulletins.bfconsulting.com\/en\/building-a-millennial-friendly-brand-through-social-awareness\/","title":{"rendered":"Building a millennial-friendly brand through social awareness"},"content":{"rendered":"

Millennials represent a drastically different generation than baby boomers or gen-Xers, one that has adapted to a broader range of resources and a much more connected world. Building a millennial-friendly brand requires an intimate understanding of what motivates them. Here are three important strategies to keep in when building a brand for millennials:<\/p>\n

    \n
  1. Communicate a meaningful purpose<\/strong> \u2013 the world can be a difficult place, and millennials are eager to try to help make it better for all of us. They tend to gravitate towards companies that are socially-oriented as well as customer-oriented.<\/li>\n
  2. Emphasize sharing<\/strong> \u2013 millennials have grown up in a world of sharing, with the uberization of nearly everything making it easier to share than ever before. They look for companies that offer shareable solutions as a way to both share their lives and also lessen everyone\u2019s financial burden.<\/li>\n
  3. Prioritize transparency<\/strong> \u2013 every marketer knows that it\u2019s hard to win a consumer\u2019s trust and even harder to win back. This is especially true for the more socially-conscious millennials, who demand that the companies they patronize be open and honest.<\/li>\n<\/ol>\n
    \n\n