{"id":12139,"date":"2019-01-28T19:19:58","date_gmt":"2019-01-28T19:19:58","guid":{"rendered":"http:\/\/bulletins.bfconsulting.com\/?p=12139"},"modified":"2019-01-28T19:19:58","modified_gmt":"2019-01-28T19:19:58","slug":"9-fintech-marketing-strategies-for-2019","status":"publish","type":"post","link":"https:\/\/bulletins.bfconsulting.com\/en\/9-fintech-marketing-strategies-for-2019\/","title":{"rendered":"9 FinTech marketing strategies for 2019"},"content":{"rendered":"

Deploying the right FinTech marketing strategy is a big challenge in an incredibly saturated market. Here are nine tricks to position FinTech marketing efforts for success:<\/p>\n

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  1. Go mobile with FinTech marketing initiatives<\/strong> \u2013optimize websites for mobile usage; make it fun, interactive and a joy for users to browse through.<\/li>\n
  2. Make social media a friend<\/strong> \u2013 define a target audience and meet them where they hang out the most, be that on Facebook, Instagram, TikTok or whatever platform they love and use.<\/li>\n
  3. Create valuable content<\/strong> \u2013 engaging content is and will always be the gateway to people\u2019s hearts. There\u2019s nothing more valuable than insightful content which educates and delights users.<\/li>\n
  4. Use bold branding<\/strong> \u2013 modern consumers are all about engagement with a brand and feeling that a company \u201cgets them\u201d. Share their values with bold branding and reap the benefits.<\/li>\n
  5. Engage with users<\/strong> \u2013 don\u2019t forget customers need to be acknowledged and catered to. Simple engagement (be it via social media or another channel) gives them a better overall experience.<\/li>\n
  6. Over deliver<\/strong> \u2013 in small and big ways alike, make sure customers know that there is a customer-first philosophy. And don\u2019t forget to share memorable moments with the world.<\/li>\n
  7. Choose the right channels for ads<\/strong> \u2013 choose the channels that are most cost-effective and easier to track from a performance point of view.<\/li>\n
  8. Team up with influencers<\/strong> \u2013 choose the right influencers to get in front of the right customers at the right time. This is a powerful strategy that should definitely be tested out.<\/li>\n
  9. Use video to educate and convert<\/strong> \u2013 a picture is worth a thousand words, and a video is worth a thousand pictures. Use video in marketing; it\u2019s the right thing to do.<\/li>\n<\/ol>\n
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