{"id":16335,"date":"2021-10-04T08:00:00","date_gmt":"2021-10-04T08:00:00","guid":{"rendered":"https:\/\/bulletins.bfconsulting.com\/?p=16335"},"modified":"2021-10-04T08:00:00","modified_gmt":"2021-10-04T08:00:00","slug":"celebrity-cryptocurrency-clout","status":"publish","type":"post","link":"https:\/\/bulletins.bfconsulting.com\/en\/celebrity-cryptocurrency-clout\/","title":{"rendered":"Celebrity Cryptocurrency Clout"},"content":{"rendered":"<p>A recent social media post from Kim Kardashian encouraging her followers to \u201cjoin the Ethereum Max community\u201d serves as a reminder that target audiences for cryptocurrencies are radically different from those financial services leaders are used to serving. Here are a few fascinating facts about how celebrities and social media are important for the growth potential of cryptocurrencies:<\/p>\n<ul>\n<li>1 in 5 adults in the U.S. saw or heard about Kim Kardashian\u2019s Instagram post promoting Ethereum Max; 3 in 10 cryptocurrency owners saw it.<\/li>\n<li>Although celebrity endorsement of a cryptocurrency is important (45% of cryptocurrency owners would be more likely to invest in a celebrity-endorsed cryptocurrency), the opinion of financial advisors is still more important (81% would be more likely to invest in a financial advisor-endorsed cryptocurrency).<\/li>\n<li>Cryptocurrency owners are more likely to seek out tips on investing from social media and brokage\/trading apps than from general investors.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<div class=\"rpbt_shortcode\">\n\n<div id='rpbt-related-gallery-1' class='gallery related-gallery related-galleryid-16335 gallery-columns-3 gallery-size-thumbnail'><figure class='gallery-item' role='group' aria-label='How AI Is Disrupting Fintech'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/bulletins.bfconsulting.com\/en\/how-ai-is-disrupting-fintech\/'><img width=\"150\" height=\"150\" src=\"https:\/\/bulletins.bfconsulting.com\/wp-content\/uploads\/2023\/07\/9df7eb5c-2864-a4d3-adfa-d70082fc80871-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" decoding=\"async\" aria-describedby=\"rpbt-related-gallery-1-17226\" loading=\"lazy\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='rpbt-related-gallery-1-17226'>\n\t\t\t\tHow AI Is Disrupting Fintech\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item' role='group' aria-label='Kyrgyz banks to send information to Financial Intelligence Unit'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/bulletins.bfconsulting.com\/en\/kyrgyz-banks-to-send-information-to-financial-intelligence-unit\/'><img width=\"150\" height=\"150\" src=\"https:\/\/bulletins.bfconsulting.com\/wp-content\/uploads\/2019\/05\/kyrgyz-banks-to-send-information-to-financial-intelligence-unit-150x150.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" decoding=\"async\" aria-describedby=\"rpbt-related-gallery-1-12848\" loading=\"lazy\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='rpbt-related-gallery-1-12848'>\n\t\t\t\tKyrgyz banks to send information to Financial Intelligence Unit\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item' role='group' aria-label='BFC FinTech Monitor (March 2023)'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/bulletins.bfconsulting.com\/en\/bfc-fintech-monitor-march-2023\/'><img width=\"150\" height=\"150\" src=\"https:\/\/bulletins.bfconsulting.com\/wp-content\/uploads\/2023\/03\/a4ff3547-56ae-47e5-fc3d-d44798e4b9151-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" decoding=\"async\" aria-describedby=\"rpbt-related-gallery-1-17053\" loading=\"lazy\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='rpbt-related-gallery-1-17053'>\n\t\t\t\tBFC FinTech Monitor (March 2023)\n\t\t\t\t<\/figcaption><\/figure>\n\t\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>A recent social media post from Kim Kardashian encouraging her followers to \u201cjoin the Ethereum Max community\u201d serves as a reminder that target audiences for cryptocurrencies are radically different from those financial services leaders are used to serving. Here are a few fascinating facts about how celebrities and social media are important for the growth &hellip;<\/p>\n","protected":false},"author":12,"featured_media":16336,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10,16],"tags":[],"_links":{"self":[{"href":"https:\/\/bulletins.bfconsulting.com\/en\/wp-json\/wp\/v2\/posts\/16335"}],"collection":[{"href":"https:\/\/bulletins.bfconsulting.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bulletins.bfconsulting.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bulletins.bfconsulting.com\/en\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/bulletins.bfconsulting.com\/en\/wp-json\/wp\/v2\/comments?post=16335"}],"version-history":[{"count":1,"href":"https:\/\/bulletins.bfconsulting.com\/en\/wp-json\/wp\/v2\/posts\/16335\/revisions"}],"predecessor-version":[{"id":16339,"href":"https:\/\/bulletins.bfconsulting.com\/en\/wp-json\/wp\/v2\/posts\/16335\/revisions\/16339"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bulletins.bfconsulting.com\/en\/wp-json\/wp\/v2\/media\/16336"}],"wp:attachment":[{"href":"https:\/\/bulletins.bfconsulting.com\/en\/wp-json\/wp\/v2\/media?parent=16335"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bulletins.bfconsulting.com\/en\/wp-json\/wp\/v2\/categories?post=16335"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bulletins.bfconsulting.com\/en\/wp-json\/wp\/v2\/tags?post=16335"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}