{"id":16335,"date":"2021-10-04T08:00:00","date_gmt":"2021-10-04T08:00:00","guid":{"rendered":"https:\/\/bulletins.bfconsulting.com\/?p=16335"},"modified":"2021-10-04T08:00:00","modified_gmt":"2021-10-04T08:00:00","slug":"celebrity-cryptocurrency-clout","status":"publish","type":"post","link":"https:\/\/bulletins.bfconsulting.com\/en\/celebrity-cryptocurrency-clout\/","title":{"rendered":"Celebrity Cryptocurrency Clout"},"content":{"rendered":"<p>A recent social media post from Kim Kardashian encouraging her followers to \u201cjoin the Ethereum Max community\u201d serves as a reminder that target audiences for cryptocurrencies are radically different from those financial services leaders are used to serving. Here are a few fascinating facts about how celebrities and social media are important for the growth potential of cryptocurrencies:<\/p>\n<ul>\n<li>1 in 5 adults in the U.S. saw or heard about Kim Kardashian\u2019s Instagram post promoting Ethereum Max; 3 in 10 cryptocurrency owners saw it.<\/li>\n<li>Although celebrity endorsement of a cryptocurrency is important (45% of cryptocurrency owners would be more likely to invest in a celebrity-endorsed cryptocurrency), the opinion of financial advisors is still more important (81% would be more likely to invest in a financial advisor-endorsed cryptocurrency).<\/li>\n<li>Cryptocurrency owners are more likely to seek out tips on investing from social media and brokage\/trading apps than from general investors.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<div class=\"rpbt_shortcode\">\n\n<div id='rpbt-related-gallery-1' class='gallery related-gallery related-galleryid-16335 gallery-columns-3 gallery-size-thumbnail'><figure class='gallery-item' role='group' aria-label='Robots More Trusted Than Humans to Manage Finances'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/bulletins.bfconsulting.com\/en\/robots-more-trusted-than-humans-to-manage-finances\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/bulletins.bfconsulting.com\/wp-content\/uploads\/2021\/02\/aa830f07-4ef4-4f29-92e2-224a80646e4c1-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"rpbt-related-gallery-1-15775\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='rpbt-related-gallery-1-15775'>\n\t\t\t\tRobots More Trusted Than Humans to Manage Finances\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item' role='group' aria-label='9 major FinTech trends to watch in 2021 and beyond'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/bulletins.bfconsulting.com\/en\/9-major-fintech-trends-to-watch-in-2021-and-beyond\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/bulletins.bfconsulting.com\/wp-content\/uploads\/2020\/12\/3381-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"rpbt-related-gallery-1-15643\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='rpbt-related-gallery-1-15643'>\n\t\t\t\t9 major FinTech trends to watch in 2021 and beyond\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item' role='group' aria-label='The Importance of FinTech in Central Asia'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/bulletins.bfconsulting.com\/en\/the-importance-of-fintech-in-central-asia\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/bulletins.bfconsulting.com\/wp-content\/uploads\/2021\/10\/0372bbc8-b4f1-e544-0553-3cb538a5ba3d1-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"rpbt-related-gallery-1-16331\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='rpbt-related-gallery-1-16331'>\n\t\t\t\tThe Importance of FinTech in Central Asia\n\t\t\t\t<\/figcaption><\/figure>\n\t\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>A recent social media post from Kim Kardashian encouraging her followers to \u201cjoin the Ethereum Max community\u201d serves as a reminder that target audiences for cryptocurrencies are radically different from those financial services leaders are used to serving. Here are a few fascinating facts about how celebrities and social media are important for the growth &hellip;<\/p>\n","protected":false},"author":12,"featured_media":16336,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10,16],"tags":[],"class_list":["post-16335","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-fintech","category-international-fintech","bulletin_edition-09_september-fintech-2021","bulletin_edition-fintech-2021","b_post_type-regional-fintech-news"],"_links":{"self":[{"href":"https:\/\/bulletins.bfconsulting.com\/en\/wp-json\/wp\/v2\/posts\/16335","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bulletins.bfconsulting.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bulletins.bfconsulting.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bulletins.bfconsulting.com\/en\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/bulletins.bfconsulting.com\/en\/wp-json\/wp\/v2\/comments?post=16335"}],"version-history":[{"count":1,"href":"https:\/\/bulletins.bfconsulting.com\/en\/wp-json\/wp\/v2\/posts\/16335\/revisions"}],"predecessor-version":[{"id":16339,"href":"https:\/\/bulletins.bfconsulting.com\/en\/wp-json\/wp\/v2\/posts\/16335\/revisions\/16339"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bulletins.bfconsulting.com\/en\/wp-json\/wp\/v2\/media\/16336"}],"wp:attachment":[{"href":"https:\/\/bulletins.bfconsulting.com\/en\/wp-json\/wp\/v2\/media?parent=16335"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bulletins.bfconsulting.com\/en\/wp-json\/wp\/v2\/categories?post=16335"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bulletins.bfconsulting.com\/en\/wp-json\/wp\/v2\/tags?post=16335"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}