{"id":16837,"date":"2022-09-21T21:56:09","date_gmt":"2022-09-21T21:56:09","guid":{"rendered":"https:\/\/bulletins.bfconsulting.com\/?p=16837"},"modified":"2022-09-21T21:56:09","modified_gmt":"2022-09-21T21:56:09","slug":"the-state-of-mobile-bank-in-kazakhstan","status":"publish","type":"post","link":"https:\/\/bulletins.bfconsulting.com\/en\/the-state-of-mobile-bank-in-kazakhstan\/","title":{"rendered":"The State of Mobile Bank in Kazakhstan"},"content":{"rendered":"<p>Markswebb recently released its <em>Mobile Banking Rankings: Kazakhstan 2022<\/em>, finding the following key insights regarding the development of mobile bank in Kazakhstan:<\/p>\n<ul>\n<li>There is no unified vision of user experience standards in the Kazakhstan market, meaning that the implementation quality of similar tasks across different applications differs significantly.<\/li>\n<li>The best digital customer experiences in mobile banking in Kazakhstan are offered by Bank CenterCredit, Jusan Bank and Halyk Bank; however, even these user experiences lag far behind what is offered in other, similar markets.<\/li>\n<li>There is no clear market leader where all best practices are concentrated. For example, Kaspi has an effective pre-login zone; Forte Bank offers transfer by phone number; Home Credit Bank offers a chat system; and Freedom Finance Bank works with linked cards.<\/li>\n<li>The growth of transactional activity is constrained by insufficient functionality. For example, most applications allow users to save or link a card from another bank, but these cards cannot be easily viewed or managed.<\/li>\n<li>Most applications have poorly-optimized regular operations.<\/li>\n<li>In-app chats are implemented in less than half of bank applications. Even where implemented, there is an average wait of 15+ minutes for a response.<\/li>\n<li>Financial institutions in Kazakhstan do not leverage all opportunities for online sales.<\/li>\n<li>The market is characterized by the weak penetration of digital solutions that improve user experiences.<\/li>\n<\/ul>\n<div class=\"rpbt_shortcode\">\n\n<div id='rpbt-related-gallery-1' class='gallery related-gallery related-galleryid-16837 gallery-columns-3 gallery-size-thumbnail'><figure class='gallery-item' role='group' aria-label='IFCA to cooperate with Amazon Web Services in development of financial technologies'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/bulletins.bfconsulting.com\/en\/ifca-to-cooperate-with-amazon-web-services-in-development-of-financial-technologies\/'><img width=\"150\" height=\"150\" src=\"https:\/\/bulletins.bfconsulting.com\/wp-content\/uploads\/2018\/02\/set-of-isometric-people-in-business-suits-in-the-office_1441-239-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" decoding=\"async\" aria-describedby=\"rpbt-related-gallery-1-8590\" loading=\"lazy\" srcset=\"https:\/\/bulletins.bfconsulting.com\/wp-content\/uploads\/2018\/02\/set-of-isometric-people-in-business-suits-in-the-office_1441-239-150x150.jpg 150w, https:\/\/bulletins.bfconsulting.com\/wp-content\/uploads\/2018\/02\/set-of-isometric-people-in-business-suits-in-the-office_1441-239-300x300.jpg 300w, https:\/\/bulletins.bfconsulting.com\/wp-content\/uploads\/2018\/02\/set-of-isometric-people-in-business-suits-in-the-office_1441-239.jpg 626w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='rpbt-related-gallery-1-8590'>\n\t\t\t\tIFCA to cooperate with Amazon Web Services in development of financial technologies\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item' role='group' aria-label='The 6 Major Trends Set to Transform the Payments Industry'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/bulletins.bfconsulting.com\/en\/the-6-major-trends-set-to-transform-the-payments-industry\/'><img width=\"150\" height=\"150\" src=\"https:\/\/bulletins.bfconsulting.com\/wp-content\/uploads\/2022\/02\/63ee59f9-2da3-bbf6-05bc-c4db1093525a1-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" decoding=\"async\" aria-describedby=\"rpbt-related-gallery-1-16620\" loading=\"lazy\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='rpbt-related-gallery-1-16620'>\n\t\t\t\tThe 6 Major Trends Set to Transform the Payments Industry\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item' role='group' aria-label='Digitization an inevitability in Kazakhstan'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/bulletins.bfconsulting.com\/en\/digitization-an-inevitability-in-kazakhstan\/'><img width=\"150\" height=\"150\" src=\"https:\/\/bulletins.bfconsulting.com\/wp-content\/uploads\/2020\/07\/67da0a3a-75da-4858-ab35-c33aff17e4711-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" decoding=\"async\" aria-describedby=\"rpbt-related-gallery-1-15135\" loading=\"lazy\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='rpbt-related-gallery-1-15135'>\n\t\t\t\tDigitization an inevitability in Kazakhstan\n\t\t\t\t<\/figcaption><\/figure>\n\t\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Markswebb recently released its Mobile Banking Rankings: Kazakhstan 2022, finding the following key insights regarding the development of mobile bank in Kazakhstan: There is no unified vision of user experience standards in the Kazakhstan market, meaning that the implementation quality of similar tasks across different applications differs significantly. The best digital customer experiences in mobile &hellip;<\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10,76],"tags":[],"_links":{"self":[{"href":"https:\/\/bulletins.bfconsulting.com\/en\/wp-json\/wp\/v2\/posts\/16837"}],"collection":[{"href":"https:\/\/bulletins.bfconsulting.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bulletins.bfconsulting.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bulletins.bfconsulting.com\/en\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/bulletins.bfconsulting.com\/en\/wp-json\/wp\/v2\/comments?post=16837"}],"version-history":[{"count":1,"href":"https:\/\/bulletins.bfconsulting.com\/en\/wp-json\/wp\/v2\/posts\/16837\/revisions"}],"predecessor-version":[{"id":16838,"href":"https:\/\/bulletins.bfconsulting.com\/en\/wp-json\/wp\/v2\/posts\/16837\/revisions\/16838"}],"wp:attachment":[{"href":"https:\/\/bulletins.bfconsulting.com\/en\/wp-json\/wp\/v2\/media?parent=16837"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bulletins.bfconsulting.com\/en\/wp-json\/wp\/v2\/categories?post=16837"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bulletins.bfconsulting.com\/en\/wp-json\/wp\/v2\/tags?post=16837"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}