{"id":17232,"date":"2023-07-27T10:23:22","date_gmt":"2023-07-27T10:23:22","guid":{"rendered":"https:\/\/bulletins.bfconsulting.com\/?p=17232"},"modified":"2023-07-27T10:23:22","modified_gmt":"2023-07-27T10:23:22","slug":"fintok-how-tiktok-is-being-used-to-push-financial-awareness","status":"publish","type":"post","link":"https:\/\/bulletins.bfconsulting.com\/en\/fintok-how-tiktok-is-being-used-to-push-financial-awareness\/","title":{"rendered":"FinTok: How TikTok Is Being Used to Push Financial Awareness"},"content":{"rendered":"<p>Technological advances and changes in consumer preferences are constantly reshaping the financial landscape. One emerging trend is for financial brands to use the short-form video hosting service TikTok to engage with consumers in new ways. Leveraging the apps potential to inform and educate its users, financial brands and finance experts are hashtags such as #costofliving and #costoflivingcrisis to achieve billions of views and spread finance tips and explain financial terms. TikTok\u2019s mobile-first, immersive approach and lo-fi content have contributed to this success. Moreover, TikTok&#8217;s focus on financial education and fact-checking is helping combat misinformation and ensuring safer user experiences. The platform is continually adapting to regulatory challenges and aims to provide a trusted space for financial institutions amidst its rapid growth in financial advice and advertising.<\/p>\n<div class=\"rpbt_shortcode\">\n\n<div id='rpbt-related-gallery-1' class='gallery related-gallery related-galleryid-17232 gallery-columns-3 gallery-size-thumbnail'><figure class='gallery-item' role='group' aria-label='How to survive a data breach crisis: the Monzo case study'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/bulletins.bfconsulting.com\/en\/how-to-survive-a-data-breach-crisis-the-monzo-case-study\/'><img width=\"150\" height=\"150\" src=\"https:\/\/bulletins.bfconsulting.com\/wp-content\/uploads\/2019\/11\/how-to-survive-a-data-breach-crisis-the-monzo-case-study-150x150.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" decoding=\"async\" aria-describedby=\"rpbt-related-gallery-1-13957\" loading=\"lazy\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='rpbt-related-gallery-1-13957'>\n\t\t\t\tHow to survive a data breach crisis: the Monzo case study\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item' role='group' aria-label='Russia expecting an uberized mortgage market'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/bulletins.bfconsulting.com\/en\/russia-expecting-an-uberized-mortgage-market\/'><img width=\"150\" height=\"150\" src=\"https:\/\/bulletins.bfconsulting.com\/wp-content\/uploads\/2018\/08\/uberization-mortgage-russia-150x150.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" decoding=\"async\" aria-describedby=\"rpbt-related-gallery-1-10538\" loading=\"lazy\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='rpbt-related-gallery-1-10538'>\n\t\t\t\tRussia expecting an uberized mortgage market\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item' role='group' aria-label='Self-boarding of corporate clients becoming more popular'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/bulletins.bfconsulting.com\/en\/self-boarding-of-corporate-clients-becoming-more-popular\/'><img width=\"150\" height=\"150\" src=\"https:\/\/bulletins.bfconsulting.com\/wp-content\/uploads\/2017\/11\/Self-boarding-of-corporate-clients-becoming-more-popular-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" decoding=\"async\" aria-describedby=\"rpbt-related-gallery-1-6801\" loading=\"lazy\" srcset=\"https:\/\/bulletins.bfconsulting.com\/wp-content\/uploads\/2017\/11\/Self-boarding-of-corporate-clients-becoming-more-popular-150x150.jpg 150w, https:\/\/bulletins.bfconsulting.com\/wp-content\/uploads\/2017\/11\/Self-boarding-of-corporate-clients-becoming-more-popular-100x100.jpg 100w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='rpbt-related-gallery-1-6801'>\n\t\t\t\tSelf-boarding of corporate clients becoming more popular\n\t\t\t\t<\/figcaption><\/figure>\n\t\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Technological advances and changes in consumer preferences are constantly reshaping the financial landscape. One emerging trend is for financial brands to use the short-form video hosting service TikTok to engage with consumers in new ways. Leveraging the apps potential to inform and educate its users, financial brands and finance experts are hashtags such as #costofliving &hellip;<\/p>\n","protected":false},"author":12,"featured_media":17212,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10,16],"tags":[],"_links":{"self":[{"href":"https:\/\/bulletins.bfconsulting.com\/en\/wp-json\/wp\/v2\/posts\/17232"}],"collection":[{"href":"https:\/\/bulletins.bfconsulting.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bulletins.bfconsulting.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bulletins.bfconsulting.com\/en\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/bulletins.bfconsulting.com\/en\/wp-json\/wp\/v2\/comments?post=17232"}],"version-history":[{"count":1,"href":"https:\/\/bulletins.bfconsulting.com\/en\/wp-json\/wp\/v2\/posts\/17232\/revisions"}],"predecessor-version":[{"id":17233,"href":"https:\/\/bulletins.bfconsulting.com\/en\/wp-json\/wp\/v2\/posts\/17232\/revisions\/17233"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bulletins.bfconsulting.com\/en\/wp-json\/wp\/v2\/media\/17212"}],"wp:attachment":[{"href":"https:\/\/bulletins.bfconsulting.com\/en\/wp-json\/wp\/v2\/media?parent=17232"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bulletins.bfconsulting.com\/en\/wp-json\/wp\/v2\/categories?post=17232"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bulletins.bfconsulting.com\/en\/wp-json\/wp\/v2\/tags?post=17232"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}