{"id":17232,"date":"2023-07-27T10:23:22","date_gmt":"2023-07-27T10:23:22","guid":{"rendered":"https:\/\/bulletins.bfconsulting.com\/?p=17232"},"modified":"2023-07-27T10:23:22","modified_gmt":"2023-07-27T10:23:22","slug":"fintok-how-tiktok-is-being-used-to-push-financial-awareness","status":"publish","type":"post","link":"https:\/\/bulletins.bfconsulting.com\/en\/fintok-how-tiktok-is-being-used-to-push-financial-awareness\/","title":{"rendered":"FinTok: How TikTok Is Being Used to Push Financial Awareness"},"content":{"rendered":"<p>Technological advances and changes in consumer preferences are constantly reshaping the financial landscape. One emerging trend is for financial brands to use the short-form video hosting service TikTok to engage with consumers in new ways. Leveraging the apps potential to inform and educate its users, financial brands and finance experts are hashtags such as #costofliving and #costoflivingcrisis to achieve billions of views and spread finance tips and explain financial terms. TikTok\u2019s mobile-first, immersive approach and lo-fi content have contributed to this success. Moreover, TikTok&#8217;s focus on financial education and fact-checking is helping combat misinformation and ensuring safer user experiences. The platform is continually adapting to regulatory challenges and aims to provide a trusted space for financial institutions amidst its rapid growth in financial advice and advertising.<\/p>\n<div class=\"rpbt_shortcode\">\n\n<div id='rpbt-related-gallery-1' class='gallery related-gallery related-galleryid-17232 gallery-columns-3 gallery-size-thumbnail'><figure class='gallery-item' role='group' aria-label='Time for European banks to embrace open banking business models'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/bulletins.bfconsulting.com\/en\/time-for-european-banks-to-embrace-open-banking-business-models\/'><img width=\"150\" height=\"150\" src=\"https:\/\/bulletins.bfconsulting.com\/wp-content\/uploads\/2019\/06\/time-for-european-banks-to-embrace-open-banking-business-models-150x150.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" decoding=\"async\" aria-describedby=\"rpbt-related-gallery-1-13049\" loading=\"lazy\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='rpbt-related-gallery-1-13049'>\n\t\t\t\tTime for European banks to embrace open banking business models\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item' role='group' aria-label='Younger Generations Prefer Brand-Linked Banking'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/bulletins.bfconsulting.com\/en\/younger-generations-prefer-brand-linked-banking\/'><img width=\"150\" height=\"150\" src=\"https:\/\/bulletins.bfconsulting.com\/wp-content\/uploads\/2023\/11\/be3a67b5-dbbf-6222-2379-79bb74074dd31-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" decoding=\"async\" aria-describedby=\"rpbt-related-gallery-1-17330\" loading=\"lazy\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='rpbt-related-gallery-1-17330'>\n\t\t\t\tYounger Generations Prefer Brand-Linked Banking\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item' role='group' aria-label='What banking will look like after the pandemic'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/bulletins.bfconsulting.com\/en\/what-banking-will-look-like-after-the-pandemic\/'><img width=\"150\" height=\"150\" src=\"https:\/\/bulletins.bfconsulting.com\/wp-content\/uploads\/2020\/06\/2847549-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" decoding=\"async\" aria-describedby=\"rpbt-related-gallery-1-15078\" loading=\"lazy\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='rpbt-related-gallery-1-15078'>\n\t\t\t\tWhat banking will look like after the pandemic\n\t\t\t\t<\/figcaption><\/figure>\n\t\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Technological advances and changes in consumer preferences are constantly reshaping the financial landscape. One emerging trend is for financial brands to use the short-form video hosting service TikTok to engage with consumers in new ways. Leveraging the apps potential to inform and educate its users, financial brands and finance experts are hashtags such as #costofliving &hellip;<\/p>\n","protected":false},"author":12,"featured_media":17212,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10,16],"tags":[],"_links":{"self":[{"href":"https:\/\/bulletins.bfconsulting.com\/en\/wp-json\/wp\/v2\/posts\/17232"}],"collection":[{"href":"https:\/\/bulletins.bfconsulting.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bulletins.bfconsulting.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bulletins.bfconsulting.com\/en\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/bulletins.bfconsulting.com\/en\/wp-json\/wp\/v2\/comments?post=17232"}],"version-history":[{"count":1,"href":"https:\/\/bulletins.bfconsulting.com\/en\/wp-json\/wp\/v2\/posts\/17232\/revisions"}],"predecessor-version":[{"id":17233,"href":"https:\/\/bulletins.bfconsulting.com\/en\/wp-json\/wp\/v2\/posts\/17232\/revisions\/17233"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bulletins.bfconsulting.com\/en\/wp-json\/wp\/v2\/media\/17212"}],"wp:attachment":[{"href":"https:\/\/bulletins.bfconsulting.com\/en\/wp-json\/wp\/v2\/media?parent=17232"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bulletins.bfconsulting.com\/en\/wp-json\/wp\/v2\/categories?post=17232"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bulletins.bfconsulting.com\/en\/wp-json\/wp\/v2\/tags?post=17232"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}