{"id":17232,"date":"2023-07-27T10:23:22","date_gmt":"2023-07-27T10:23:22","guid":{"rendered":"https:\/\/bulletins.bfconsulting.com\/?p=17232"},"modified":"2023-07-27T10:23:22","modified_gmt":"2023-07-27T10:23:22","slug":"fintok-how-tiktok-is-being-used-to-push-financial-awareness","status":"publish","type":"post","link":"https:\/\/bulletins.bfconsulting.com\/en\/fintok-how-tiktok-is-being-used-to-push-financial-awareness\/","title":{"rendered":"FinTok: How TikTok Is Being Used to Push Financial Awareness"},"content":{"rendered":"<p>Technological advances and changes in consumer preferences are constantly reshaping the financial landscape. One emerging trend is for financial brands to use the short-form video hosting service TikTok to engage with consumers in new ways. Leveraging the apps potential to inform and educate its users, financial brands and finance experts are hashtags such as #costofliving and #costoflivingcrisis to achieve billions of views and spread finance tips and explain financial terms. TikTok\u2019s mobile-first, immersive approach and lo-fi content have contributed to this success. Moreover, TikTok&#8217;s focus on financial education and fact-checking is helping combat misinformation and ensuring safer user experiences. The platform is continually adapting to regulatory challenges and aims to provide a trusted space for financial institutions amidst its rapid growth in financial advice and advertising.<\/p>\n<div class=\"rpbt_shortcode\">\n\n<div id='rpbt-related-gallery-1' class='gallery related-gallery related-galleryid-17232 gallery-columns-3 gallery-size-thumbnail'><figure class='gallery-item' role='group' aria-label='Personal data compromised through API vulnerability'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/bulletins.bfconsulting.com\/en\/personal-data-compromised-through-api-vulnerability\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/bulletins.bfconsulting.com\/wp-content\/uploads\/2019\/06\/personal-data-compromised-through-api-vulnerability-150x150.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"rpbt-related-gallery-1-12917\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='rpbt-related-gallery-1-12917'>\n\t\t\t\tPersonal data compromised through API vulnerability\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item' role='group' aria-label='Beyond Crypto: Why Blockchain Matters (Video)'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/bulletins.bfconsulting.com\/en\/beyond-crypto-why-blockchain-matters-video\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/bulletins.bfconsulting.com\/wp-content\/uploads\/2021\/08\/20f62725-1791-31a2-c34a-963da1a061131-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"rpbt-related-gallery-1-16227\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='rpbt-related-gallery-1-16227'>\n\t\t\t\tBeyond Crypto: Why Blockchain Matters (Video)\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item' role='group' aria-label='Will your job become automated?'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/bulletins.bfconsulting.com\/en\/will-your-job-become-automated\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/bulletins.bfconsulting.com\/wp-content\/uploads\/2017\/11\/Will-your-job-become-automated-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"rpbt-related-gallery-1-6881\" srcset=\"https:\/\/bulletins.bfconsulting.com\/wp-content\/uploads\/2017\/11\/Will-your-job-become-automated-150x150.jpg 150w, https:\/\/bulletins.bfconsulting.com\/wp-content\/uploads\/2017\/11\/Will-your-job-become-automated-100x100.jpg 100w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='rpbt-related-gallery-1-6881'>\n\t\t\t\tWill your job become automated?\n\t\t\t\t<\/figcaption><\/figure>\n\t\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Technological advances and changes in consumer preferences are constantly reshaping the financial landscape. One emerging trend is for financial brands to use the short-form video hosting service TikTok to engage with consumers in new ways. Leveraging the apps potential to inform and educate its users, financial brands and finance experts are hashtags such as #costofliving &hellip;<\/p>\n","protected":false},"author":12,"featured_media":17212,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10,16],"tags":[],"class_list":["post-17232","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-fintech","category-international-fintech","bulletin_edition-07_july-fintech-2023","bulletin_edition-fintech-2023","b_post_type-the-fintech-world"],"_links":{"self":[{"href":"https:\/\/bulletins.bfconsulting.com\/en\/wp-json\/wp\/v2\/posts\/17232","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bulletins.bfconsulting.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bulletins.bfconsulting.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bulletins.bfconsulting.com\/en\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/bulletins.bfconsulting.com\/en\/wp-json\/wp\/v2\/comments?post=17232"}],"version-history":[{"count":1,"href":"https:\/\/bulletins.bfconsulting.com\/en\/wp-json\/wp\/v2\/posts\/17232\/revisions"}],"predecessor-version":[{"id":17233,"href":"https:\/\/bulletins.bfconsulting.com\/en\/wp-json\/wp\/v2\/posts\/17232\/revisions\/17233"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bulletins.bfconsulting.com\/en\/wp-json\/wp\/v2\/media\/17212"}],"wp:attachment":[{"href":"https:\/\/bulletins.bfconsulting.com\/en\/wp-json\/wp\/v2\/media?parent=17232"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bulletins.bfconsulting.com\/en\/wp-json\/wp\/v2\/categories?post=17232"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bulletins.bfconsulting.com\/en\/wp-json\/wp\/v2\/tags?post=17232"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}