{"id":17232,"date":"2023-07-27T10:23:22","date_gmt":"2023-07-27T10:23:22","guid":{"rendered":"https:\/\/bulletins.bfconsulting.com\/?p=17232"},"modified":"2023-07-27T10:23:22","modified_gmt":"2023-07-27T10:23:22","slug":"fintok-how-tiktok-is-being-used-to-push-financial-awareness","status":"publish","type":"post","link":"https:\/\/bulletins.bfconsulting.com\/en\/fintok-how-tiktok-is-being-used-to-push-financial-awareness\/","title":{"rendered":"FinTok: How TikTok Is Being Used to Push Financial Awareness"},"content":{"rendered":"<p>Technological advances and changes in consumer preferences are constantly reshaping the financial landscape. One emerging trend is for financial brands to use the short-form video hosting service TikTok to engage with consumers in new ways. Leveraging the apps potential to inform and educate its users, financial brands and finance experts are hashtags such as #costofliving and #costoflivingcrisis to achieve billions of views and spread finance tips and explain financial terms. TikTok\u2019s mobile-first, immersive approach and lo-fi content have contributed to this success. Moreover, TikTok&#8217;s focus on financial education and fact-checking is helping combat misinformation and ensuring safer user experiences. The platform is continually adapting to regulatory challenges and aims to provide a trusted space for financial institutions amidst its rapid growth in financial advice and advertising.<\/p>\n<div class=\"rpbt_shortcode\">\n\n<div id='rpbt-related-gallery-1' class='gallery related-gallery related-galleryid-17232 gallery-columns-3 gallery-size-thumbnail'><figure class='gallery-item' role='group' aria-label='FinTech companies voice opposition to PSD2'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/bulletins.bfconsulting.com\/en\/fintech-companies-voice-opposition-to-psd2\/'><img width=\"150\" height=\"150\" src=\"https:\/\/bulletins.bfconsulting.com\/wp-content\/uploads\/2019\/06\/fintech-companies-voice-opposition-to-psd2-150x150.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" decoding=\"async\" aria-describedby=\"rpbt-related-gallery-1-12976\" loading=\"lazy\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='rpbt-related-gallery-1-12976'>\n\t\t\t\tFinTech companies voice opposition to PSD2\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item' role='group' aria-label='5 digital lending strategies addressing the COVID-19 situation'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/bulletins.bfconsulting.com\/en\/5-digital-lending-strategies-addressing-the-covid-19-situation\/'><img width=\"150\" height=\"150\" src=\"https:\/\/bulletins.bfconsulting.com\/wp-content\/uploads\/2020\/05\/COVID-Bank-Best-Practices-1200x640-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" decoding=\"async\" aria-describedby=\"rpbt-related-gallery-1-14938\" loading=\"lazy\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='rpbt-related-gallery-1-14938'>\n\t\t\t\t5 digital lending strategies addressing the COVID-19 situation\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item' role='group' aria-label='The 2 Biggest AI Trends Right Now'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/bulletins.bfconsulting.com\/en\/the-2-biggest-ai-trends-right-now\/'><img width=\"150\" height=\"150\" src=\"https:\/\/bulletins.bfconsulting.com\/wp-content\/uploads\/2021\/01\/f226ba83-600a-438a-8911-b3b22c82be561-150x150.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" decoding=\"async\" aria-describedby=\"rpbt-related-gallery-1-15715\" loading=\"lazy\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='rpbt-related-gallery-1-15715'>\n\t\t\t\tThe 2 Biggest AI Trends Right Now\n\t\t\t\t<\/figcaption><\/figure>\n\t\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Technological advances and changes in consumer preferences are constantly reshaping the financial landscape. One emerging trend is for financial brands to use the short-form video hosting service TikTok to engage with consumers in new ways. Leveraging the apps potential to inform and educate its users, financial brands and finance experts are hashtags such as #costofliving &hellip;<\/p>\n","protected":false},"author":12,"featured_media":17212,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10,16],"tags":[],"_links":{"self":[{"href":"https:\/\/bulletins.bfconsulting.com\/en\/wp-json\/wp\/v2\/posts\/17232"}],"collection":[{"href":"https:\/\/bulletins.bfconsulting.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bulletins.bfconsulting.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bulletins.bfconsulting.com\/en\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/bulletins.bfconsulting.com\/en\/wp-json\/wp\/v2\/comments?post=17232"}],"version-history":[{"count":1,"href":"https:\/\/bulletins.bfconsulting.com\/en\/wp-json\/wp\/v2\/posts\/17232\/revisions"}],"predecessor-version":[{"id":17233,"href":"https:\/\/bulletins.bfconsulting.com\/en\/wp-json\/wp\/v2\/posts\/17232\/revisions\/17233"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bulletins.bfconsulting.com\/en\/wp-json\/wp\/v2\/media\/17212"}],"wp:attachment":[{"href":"https:\/\/bulletins.bfconsulting.com\/en\/wp-json\/wp\/v2\/media?parent=17232"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bulletins.bfconsulting.com\/en\/wp-json\/wp\/v2\/categories?post=17232"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bulletins.bfconsulting.com\/en\/wp-json\/wp\/v2\/tags?post=17232"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}