{"id":17307,"date":"2023-09-26T10:00:26","date_gmt":"2023-09-26T10:00:26","guid":{"rendered":"https:\/\/bulletins.bfconsulting.com\/?p=17307"},"modified":"2023-09-26T10:00:26","modified_gmt":"2023-09-26T10:00:26","slug":"phygital-is-the-new-black","status":"publish","type":"post","link":"https:\/\/bulletins.bfconsulting.com\/en\/phygital-is-the-new-black\/","title":{"rendered":"Phygital Is the New Black"},"content":{"rendered":"<p>The concept of \u201cphygital\u201d has emerged as a transformative force within the business landscape. By seamlessly merging the strengths of physical and digital realms, companies are not only meeting customer expectations but also staying ahead in an ever-evolving marketplace. Here are 7 ways businesses are hopping on the phygital hype train to redefine customer experiences and drive growth:<\/p>\n<ul>\n<li><strong>Offering personalization throughout the order process<\/strong> \u2013 providing a seamless personalized digital payment process and centralizing orders and payment options on a single platform is essential for empowering customers. Nowadays, customers expect these types of personalized services and become frustrated when they don\u2019t receive them.<\/li>\n<li><strong>Geo-targeting for upselling<\/strong> \u2013 targeted interactions provide a way to predictively engage with customers and address their needs. They also present unique opportunities for upselling.<\/li>\n<li><strong>Offering a buy online, pickup in the store option<\/strong> \u2013 this approach is particularly advantageous when shipping delays result from supply chain issues.<\/li>\n<li><strong>Digitizing supply management<\/strong> \u2013 digitizing transaction recording and supply chain data enhances transparency, security and speed.<\/li>\n<li><strong>Streamlined check-ins and seamless authorization<\/strong> \u2013 filling out online forms for account signups or purchases remains a pain point with more than 37% of users abandon forms requiring additional data like mobile numbers. Enhancing onboarding experiences is crucial and very achievable through strategic partnerships and integrations.<\/li>\n<li><strong>Leveraging physical kiosks<\/strong> \u2013 kiosk locations can rapidly issue cards and offer diverse functionalities such as utility payments, consultations and loans. For financial institutions, they are a way to attract tech-savvy consumers, broaden networks and reduce operational costs.<\/li>\n<li><strong>Automating with intelligent customer support<\/strong> \u2013 deploying chatbots or IVR systems for common queries frees physical resources for complex issues, enhancing efficiency and customer satisfaction.<\/li>\n<\/ul>\n<div class=\"rpbt_shortcode\">\n\n<div id='rpbt-related-gallery-1' class='gallery related-gallery related-galleryid-17307 gallery-columns-3 gallery-size-thumbnail'><figure class='gallery-item' role='group' aria-label='The biggest investors and beneficiaries of FinTech funding trends'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/bulletins.bfconsulting.com\/en\/the-biggest-investors-and-beneficiaries-of-fintech-funding-trends\/'><img width=\"150\" height=\"150\" src=\"https:\/\/bulletins.bfconsulting.com\/wp-content\/uploads\/2019\/01\/the-biggest-investors-and-beneficiaries-of-fintech-funding-trends-150x150.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" decoding=\"async\" aria-describedby=\"rpbt-related-gallery-1-12121\" loading=\"lazy\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='rpbt-related-gallery-1-12121'>\n\t\t\t\tThe biggest investors and beneficiaries of FinTech funding trends\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item' role='group' aria-label='Standard Charted and Huawei team up to create IoT banking solutions'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/bulletins.bfconsulting.com\/en\/standard-charted-and-huawei-team-up-to-create-iot-banking-solutions\/'><img width=\"150\" height=\"150\" src=\"https:\/\/bulletins.bfconsulting.com\/wp-content\/uploads\/2018\/12\/standard-charted-and-huawei-team-up-to-create-iot-banking-solutions-150x150.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" decoding=\"async\" aria-describedby=\"rpbt-related-gallery-1-11862\" loading=\"lazy\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='rpbt-related-gallery-1-11862'>\n\t\t\t\tStandard Charted and Huawei team up to create IoT banking solutions\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item' role='group' aria-label='11 FinTech trends to follow in 2017'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/bulletins.bfconsulting.com\/en\/11-fintech-trends-to-follow-in-2017\/'><img width=\"150\" height=\"150\" src=\"https:\/\/bulletins.bfconsulting.com\/wp-content\/uploads\/2017\/02\/Fintech-trends-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" decoding=\"async\" aria-describedby=\"rpbt-related-gallery-1-6991\" loading=\"lazy\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='rpbt-related-gallery-1-6991'>\n\t\t\t\t11 FinTech trends to follow in 2017\n\t\t\t\t<\/figcaption><\/figure>\n\t\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>The concept of \u201cphygital\u201d has emerged as a transformative force within the business landscape. By seamlessly merging the strengths of physical and digital realms, companies are not only meeting customer expectations but also staying ahead in an ever-evolving marketplace. Here are 7 ways businesses are hopping on the phygital hype train to redefine customer experiences &hellip;<\/p>\n","protected":false},"author":12,"featured_media":17308,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10,16],"tags":[],"_links":{"self":[{"href":"https:\/\/bulletins.bfconsulting.com\/en\/wp-json\/wp\/v2\/posts\/17307"}],"collection":[{"href":"https:\/\/bulletins.bfconsulting.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bulletins.bfconsulting.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bulletins.bfconsulting.com\/en\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/bulletins.bfconsulting.com\/en\/wp-json\/wp\/v2\/comments?post=17307"}],"version-history":[{"count":1,"href":"https:\/\/bulletins.bfconsulting.com\/en\/wp-json\/wp\/v2\/posts\/17307\/revisions"}],"predecessor-version":[{"id":17310,"href":"https:\/\/bulletins.bfconsulting.com\/en\/wp-json\/wp\/v2\/posts\/17307\/revisions\/17310"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bulletins.bfconsulting.com\/en\/wp-json\/wp\/v2\/media\/17308"}],"wp:attachment":[{"href":"https:\/\/bulletins.bfconsulting.com\/en\/wp-json\/wp\/v2\/media?parent=17307"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bulletins.bfconsulting.com\/en\/wp-json\/wp\/v2\/categories?post=17307"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bulletins.bfconsulting.com\/en\/wp-json\/wp\/v2\/tags?post=17307"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}