{"id":16002,"date":"2021-04-23T12:33:12","date_gmt":"2021-04-23T12:33:12","guid":{"rendered":"http:\/\/bulletins.bfconsulting.com\/?p=16002"},"modified":"2021-04-23T12:33:12","modified_gmt":"2021-04-23T12:33:12","slug":"finteh-prilozhenija-okazalis-interesnee-bankovskih","status":"publish","type":"post","link":"https:\/\/bulletins.bfconsulting.com\/ru\/finteh-prilozhenija-okazalis-interesnee-bankovskih\/","title":{"rendered":"\u0424\u0438\u043d\u0442\u0435\u0445-\u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u044f \u043e\u043a\u0430\u0437\u0430\u043b\u0438\u0441\u044c \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u043d\u0435\u0435 \u0431\u0430\u043d\u043a\u043e\u0432\u0441\u043a\u0438\u0445"},"content":{"rendered":"<p><b>\u041e\u0441\u043d\u043e\u0432\u043d\u044b\u0435 \u0446\u0438\u0444\u0440\u044b \u0438\u0437 \u0435\u0436\u0435\u0433\u043e\u0434\u043d\u043e\u0433\u043e \u043e\u0442\u0447\u0435\u0442\u0430 Mobile Finance Apps Report \u043e\u0442 App Annie \u0438 Liftoff \u0437\u0430 2020 \u0433\u043e\u0434.<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u041a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u043e \u0441\u043a\u0430\u0447\u0438\u0432\u0430\u043d\u0438\u0439 \u0444\u0438\u043d\u0430\u043d\u0441\u043e\u0432\u044b\u0445 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0439:<\/b><span style=\"font-weight: 400;\"> 4,6 \u043c\u043b\u0440\u0434. \u0440\u0430\u0437. \u042d\u0442\u043e \u043d\u0430 15% \u0431\u043e\u043b\u044c\u0448\u0435, \u0447\u0435\u043c \u0432 2019 \u0433\u043e\u0434\u0443.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0412\u0440\u0435\u043c\u044f, \u043f\u0440\u043e\u0432\u0435\u0434\u0435\u043d\u043d\u043e\u0435 \u0432 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u044f\u0445:<\/b><span style=\"font-weight: 400;\"> 16,3 \u043c\u043b\u0440\u0434. \u0447\u0430\u0441\u043e\u0432. \u042d\u0442\u043e \u043d\u0430 45% \u0431\u043e\u043b\u044c\u0448\u0435 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044f \u043f\u0440\u043e\u0448\u043b\u043e\u0433\u043e \u0433\u043e\u0434\u0430.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u041f\u0440\u043e\u0434\u043e\u043b\u0436\u0438\u0442\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u044c \u0440\u0430\u0431\u043e\u0442\u044b<\/b><span style=\"font-weight: 400;\"> \u0432 \u0444\u0438\u043d\u0442\u0435\u0445-\u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u044f\u0445 \u0432 11 \u0440\u0430\u0437 \u0432\u044b\u0448\u0435, \u0447\u0435\u043c \u0432 \u0431\u0430\u043d\u043a\u043e\u0432\u0441\u043a\u0438\u0445.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0421\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u043a\u0438<\/b><span style=\"font-weight: 400;\"> (cost-per-install, CPI) \u0441\u043e\u0441\u0442\u0430\u0432\u0438\u043b\u0430 2,4 \u0434\u043e\u043b\u043b\u0430\u0440\u0430, \u0447\u0442\u043e \u043d\u0430 25,6 \u0432\u044b\u0448\u0435, \u0447\u0435\u043c \u0432 2019 \u0433\u043e\u0434\u0443.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>CPI<\/b><span style=\"font-weight: 400;\"> \u0434\u043b\u044f Android \u0432 4,5 \u0440\u0430\u0437 \u043d\u0438\u0436\u0435, \u0447\u0435\u043c \u0434\u043b\u044f iOS, \u0430 \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c \u0430\u043a\u0442\u0438\u0432\u0430\u0446\u0438\u0438 \u0432 8 \u0440\u0430\u0437 \u043c\u0435\u043d\u044c\u0448\u0435.<\/span><\/li>\n<\/ul>\n<p><b>\u0414\u043e\u043f\u043e\u043b\u043d\u0438\u0442\u0435\u043b\u044c\u043d\u043e<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u041e\u0431\u044b\u0447\u043d\u044b\u0435 \u0431\u0430\u043d\u043a\u043e\u0432\u0441\u043a\u0438\u0435 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u044f \u043f\u043e\u043f\u0443\u043b\u044f\u0440\u043d\u044b \u0432 \u0421\u0435\u0432\u0435\u0440\u043d\u043e\u0439 \u0410\u043c\u0435\u0440\u0438\u043a\u0435 \u0438 \u0415\u0432\u0440\u043e\u043f\u0435, \u0432 \u0410\u0437\u0438\u0430\u0442\u0441\u043a\u043e-\u0422\u0438\u0445\u043e\u043e\u043a\u0435\u0430\u043d\u0441\u043a\u043e\u043c \u0440\u0435\u0433\u0438\u043e\u043d\u0435 \u0431\u043e\u043b\u044c\u0448\u0435 \u0432\u043e\u0441\u0442\u0440\u0435\u0431\u043e\u0432\u0430\u043d\u044b \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u044b \u043e\u0442 \u043d\u043e\u0432\u044b\u0445 \u0438\u0433\u0440\u043e\u043a\u043e\u0432.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u041d\u0430\u0438\u0431\u043e\u043b\u044c\u0448\u0430\u044f \u0430\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u0432 \u0444\u0438\u043d\u0430\u043d\u0441\u043e\u0432\u044b\u0445 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u044f\u0445 \u043d\u0430\u0431\u043b\u044e\u0434\u0430\u043b\u0430\u0441\u044c \u0432 \u043c\u0430\u0440\u0442\u0435 2020 \u0433\u043e\u0434\u0430, \u043a\u043e\u0433\u0434\u0430 \u0412\u041e\u0417 \u043e\u0431\u044a\u044f\u0432\u0438\u043b\u0430 \u043e \u043f\u0430\u043d\u0434\u0435\u043c\u0438\u0438.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u041f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u044f \u0434\u043b\u044f \u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0446\u0438\u0439 \u0438 \u0442\u043e\u0440\u0433\u043e\u0432\u043b\u0438 (\u043d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, Robinhood) \u0441\u0442\u0430\u043b\u0438 \u043e\u0434\u043d\u0438\u043c\u0438 \u0438\u0437 \u0441\u0430\u043c\u044b\u0445 \u0437\u0430\u0433\u0440\u0443\u0436\u0430\u0435\u043c\u044b\u0445 \u0432\u043e \u0432\u0441\u0435\u043c \u043c\u0438\u0440\u0435.<\/span><\/li>\n<\/ul>\n<div class=\"rpbt_shortcode\">\n\n<div id='rpbt-related-gallery-1' class='gallery related-gallery related-galleryid-16002 gallery-columns-3 gallery-size-thumbnail'><figure class='gallery-item' role='group' aria-label='Open Banking \u0432 \u041a\u0430\u0437\u0430\u0445\u0441\u0442\u0430\u043d\u0435: \u0447\u0442\u043e \u043e\u0436\u0438\u0434\u0430\u0442\u044c'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/bulletins.bfconsulting.com\/ru\/open-banking-%d0%b2-%d0%ba%d0%b0%d0%b7%d0%b0%d1%85%d1%81%d1%82%d0%b0%d0%bd%d0%b5-%d1%87%d1%82%d0%be-%d0%be%d0%b6%d0%b8%d0%b4%d0%b0%d1%82%d1%8c\/'><img width=\"150\" height=\"150\" src=\"https:\/\/bulletins.bfconsulting.com\/wp-content\/uploads\/2024\/02\/50c99722-d441-fa0f-66eb-12f9a1dde79e1-150x150.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" decoding=\"async\" aria-describedby=\"rpbt-related-gallery-1-17450\" loading=\"lazy\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='rpbt-related-gallery-1-17450'>\n\t\t\t\tOpen Banking \u0432 \u041a\u0430\u0437\u0430\u0445\u0441\u0442\u0430\u043d\u0435: \u0447\u0442\u043e \u043e\u0436\u0438\u0434\u0430\u0442\u044c\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item' role='group' aria-label='\u042d\u043a\u043e\u0441\u0438\u0441\u0442\u0435\u043c\u0430 \u043a\u0430\u043a \u043f\u0430\u043d\u0430\u0446\u0435\u044f: \u043a\u0430\u043a \u0431\u0430\u043d\u043a\u0443 \u0440\u0430\u0431\u043e\u0442\u0430\u0442\u044c \u0441 \u041c\u0421\u0411\u00a0'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/bulletins.bfconsulting.com\/ru\/jekosistema-kak-panaceja-kak-banku-rabotat-s-msb\/'><img width=\"150\" height=\"150\" src=\"https:\/\/bulletins.bfconsulting.com\/wp-content\/uploads\/2021\/07\/d587cdde-d5d0-06ca-6285-222dbb94b4211-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" decoding=\"async\" aria-describedby=\"rpbt-related-gallery-1-16212\" loading=\"lazy\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='rpbt-related-gallery-1-16212'>\n\t\t\t\t\u042d\u043a\u043e\u0441\u0438\u0441\u0442\u0435\u043c\u0430 \u043a\u0430\u043a \u043f\u0430\u043d\u0430\u0446\u0435\u044f: \u043a\u0430\u043a \u0431\u0430\u043d\u043a\u0443 \u0440\u0430\u0431\u043e\u0442\u0430\u0442\u044c \u0441 \u041c\u0421\u0411\u00a0\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item' role='group' aria-label='IoT-\u0440\u0435\u0448\u0435\u043d\u0438\u044f \u0434\u043b\u044f \u0431\u0430\u043d\u043a\u043e\u0432: \u0447\u0442\u043e \u043d\u0443\u0436\u043d\u043e \u0437\u043d\u0430\u0442\u044c \u043f\u0440\u0438 \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u043a\u0435'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/bulletins.bfconsulting.com\/ru\/iot-resheniya-dlya-bankov-chto-nuzhno-znat-pri-razrabotke\/'><img width=\"150\" height=\"150\" src=\"https:\/\/bulletins.bfconsulting.com\/wp-content\/uploads\/2018\/12\/developing-iot-solutions-in-the-financial-industry-150x150.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" decoding=\"async\" aria-describedby=\"rpbt-related-gallery-1-11939\" loading=\"lazy\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='rpbt-related-gallery-1-11939'>\n\t\t\t\tIoT-\u0440\u0435\u0448\u0435\u043d\u0438\u044f \u0434\u043b\u044f \u0431\u0430\u043d\u043a\u043e\u0432: \u0447\u0442\u043e \u043d\u0443\u0436\u043d\u043e \u0437\u043d\u0430\u0442\u044c \u043f\u0440\u0438 \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u043a\u0435\n\t\t\t\t<\/figcaption><\/figure>\n\t\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>\u041e\u0441\u043d\u043e\u0432\u043d\u044b\u0435 \u0446\u0438\u0444\u0440\u044b \u0438\u0437 \u0435\u0436\u0435\u0433\u043e\u0434\u043d\u043e\u0433\u043e \u043e\u0442\u0447\u0435\u0442\u0430 Mobile Finance Apps Report \u043e\u0442 App Annie \u0438 Liftoff \u0437\u0430 2020 \u0433\u043e\u0434. \u041a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u043e \u0441\u043a\u0430\u0447\u0438\u0432\u0430\u043d\u0438\u0439 \u0444\u0438\u043d\u0430\u043d\u0441\u043e\u0432\u044b\u0445 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0439: 4,6 \u043c\u043b\u0440\u0434. \u0440\u0430\u0437. \u042d\u0442\u043e \u043d\u0430 15% \u0431\u043e\u043b\u044c\u0448\u0435, \u0447\u0435\u043c \u0432 2019 \u0433\u043e\u0434\u0443. \u0412\u0440\u0435\u043c\u044f, \u043f\u0440\u043e\u0432\u0435\u0434\u0435\u043d\u043d\u043e\u0435 \u0432 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u044f\u0445: 16,3 \u043c\u043b\u0440\u0434. \u0447\u0430\u0441\u043e\u0432. \u042d\u0442\u043e \u043d\u0430 45% \u0431\u043e\u043b\u044c\u0448\u0435 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044f \u043f\u0440\u043e\u0448\u043b\u043e\u0433\u043e \u0433\u043e\u0434\u0430. \u041f\u0440\u043e\u0434\u043e\u043b\u0436\u0438\u0442\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u044c \u0440\u0430\u0431\u043e\u0442\u044b \u0432 \u0444\u0438\u043d\u0442\u0435\u0445-\u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u044f\u0445 \u0432 11 \u0440\u0430\u0437 \u0432\u044b\u0448\u0435, \u0447\u0435\u043c &hellip;<\/p>\n","protected":false},"author":12,"featured_media":15988,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[143,156],"tags":[],"_links":{"self":[{"href":"https:\/\/bulletins.bfconsulting.com\/ru\/wp-json\/wp\/v2\/posts\/16002"}],"collection":[{"href":"https:\/\/bulletins.bfconsulting.com\/ru\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bulletins.bfconsulting.com\/ru\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bulletins.bfconsulting.com\/ru\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/bulletins.bfconsulting.com\/ru\/wp-json\/wp\/v2\/comments?post=16002"}],"version-history":[{"count":1,"href":"https:\/\/bulletins.bfconsulting.com\/ru\/wp-json\/wp\/v2\/posts\/16002\/revisions"}],"predecessor-version":[{"id":16003,"href":"https:\/\/bulletins.bfconsulting.com\/ru\/wp-json\/wp\/v2\/posts\/16002\/revisions\/16003"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bulletins.bfconsulting.com\/ru\/wp-json\/wp\/v2\/media\/15988"}],"wp:attachment":[{"href":"https:\/\/bulletins.bfconsulting.com\/ru\/wp-json\/wp\/v2\/media?parent=16002"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bulletins.bfconsulting.com\/ru\/wp-json\/wp\/v2\/categories?post=16002"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bulletins.bfconsulting.com\/ru\/wp-json\/wp\/v2\/tags?post=16002"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}