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Big Data in banking is becoming everything

While social media companies are great at determining what gets our attention, financial institutions know what opens our wallets. Now, Big Data offers a way to combine these two forces (and more) to allow financial institutions to better deliver on their core promise of listening to consumers and creating products and services that they want and need. As financial institutions continue to develop their understanding of the true value of data, they are only at the nascent stages of the Big Data era, using data to tailor products and services, better predict consumer behavior, automate processes and take everything into the digital world. It will be fascinating to see where this growth path takes them…and us.

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