Jerry Young, the CEO of ieDigital, discussed the role fintechs have in ensuring the financial wellbeing of consumers. As personal finances come under more and more pressure, fintechs are rising to the challenge and giving consumers more freedom to find better financial deals and more easily monitor (and control) their finances. But it is the responsible of financial service providers to ensure their customers are aware of the important digital tools available to them that give them control over their finances and ensure that they can meet their financial obligations and save.