Participants at the Visa Everywhere Initiative competition presented their innovative solutions designed to help solve local market challenges and create new products and services in the field of financial technologies. At the finals of the competition, Uzbek startup MARTA won a special award.
MARTA is a mobile app that allows small businesses to accept payments from UnionPay, Visa and MasterCard. MARTA began development more than 6 months ago and has already passed its initial testing stage. MARTA’s developers are now awaiting investors to help it become certified with Visa and other financial institutions. MARTA’s developers also plan to eventually launch a call center to assist consumers in using the app. The idea was launched to support small entrepreneurs in growing their businesses via an ability to accept a wider variety of payments.