Internet company Ozon has announced the launch of its own card. The MasterCard World PayPass card serves as a payment instrument as well as gives users access to a loyalty program that includes cashback (in the form of points) for purchases made anywhere in the world. The card is linked with Ozon.Card Internet Bank, where users can pay for services, transfer money, replenish balances and view card statements. The card can also be linked to both Google Pay and Apple Pay. Ozon hopes that the card will increase purchases and help develop a closer relationship with clients through more personalized offers.