Personal finance management (PFM) systems are starting to gain traction in terms of popularity, growing from a market of USD 795 million in 2016 to a project market of at least USD 1.21 billion by 2023. Currently, most PFM systems are focused on simply showing numbers to customers. To stand out, however, they should provide customers with actionable analytics that influence customer behavior in positive financial ways as well as provide them with individualized offerings. This is best accomplished through data integration and aggregation (made possible via open banking and API-based accesses). While PFM is still in its relative infancy, its importance (to both customers and financial institutions) should not be overlooked. At the end of the day, advanced and truly beneficial PFM systems could prove to be an important factor for many customers when deciding which financial institution best provides them with the products and services they want and need.