A must read winter holiday book; the seminal work on disruptive innovation — for everyone confronting the growth paradox.
The authors of the book, Clayton Christensen and Michael Raynor, expand on the idea of disruption, explaining how companies can and should become disruptors themselves.
Christensen and Raynor give advice on the business decisions crucial to achieving truly disruptive growth and propose guidelines for developing your own disruptive growth engine.
They identify the forces that cause managers to make bad decisions as they package and shape new ideas—and offer new frameworks to help create the right conditions, at the right time, for a disruption to succeed.
This is a must-read for all the worldwide senior managers and business leaders responsible for innovation and growth, as well as for the members of their teams.
To open up a secret, the BFC’s Managing Director is keeping a copy on his shelf.