5 ways to benefit from Big Data

FinTech businesses have turned Big Data into big money through greater process efficiencies and more consumer conveniences. Here are 5 ways financial institutions can use Big Data to their advantage:

  1. Analyze consumer opinions and moods – monitoring and analyzing online reactions to products, services and brands help financial institutions better understand consumers, their needs and their demands.
  2. Gain a complete understanding of consumers – consumer decisions and actions are remarkable in predicting future actions. Once a consumer’s profile is understood, messaging and offers can be tailored specifically for him/her.
  3. Enhance segmentation – Big Data analysis can unveil new consumer segments, which, in turn, can give great insight into what characteristics and products are important to them.
  4. Create better offers – sales are reliant on consumer needs. Being able to predict them before competitors will is a huge competitive advantage.
  5. Strengthen communications – we live in a multichannel world where communication can occur via a variety of ways. Big Data will help determine how consumers prefer to interact and, perhaps more importantly, which channel is responsible for the largest portion of sales.

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