Recent events are giving cause for fintechs to worry. In particular, there are concerns regarding investment cooldowns, large-scale layoffs and plummeting stock value following the very public implosion of the one-click checkout solution Fast. Now, many experts are predicting that the fintech industry is about to undergo a market correction, which will entail a massive cleansing of startups that are only operating due to investor optimism, hype, good intentions and over-heated markets. At the same time, it is not all doom and gloom for fintechs as those fintechs with good products and services and sound business principles will be able to focus on building for customers and overall profitability as opposed to building for what they think will attract investments