Tags Customer Experience Digital Banking Digital Transformation
As Russian financial institutions increasingly offer consumers more and more mobile services, the process of obtaining a mortgage will also become faster and less stressful. In fact some, including Deputy Chairman of the Board at Absolut Bank, believe that obtaining a mortgage will become as simple as calling for a taxi. As evidence, they point to a combination of factors: consumers’ beliefs that the mortgage process is uncomfortable, mortgage players offering more digital interaction formats and the entire real estate industry moving towards IT solutions.
With FinTech continually pushing boundaries in the financial services market, it only makes sense that the mortgage market will eventually begin to emphasize speed and ease of use in an effort to attract consumers.