Sberbank to launch music streaming service?

Russian bank Sberbank is planning to launch a music streaming service in the near future. Currently, the bank is looking for a partner and is reportedly in negotiations with Yandex, and Zvooq. While representatives of all the aforementioned companies declined comment, Sberbank has reportedly been eyeing the streaming market for some time and plans on using streaming as part of its effort to build an online ecosystem. The ultimate success of such a service in a highly-competitive market will depend largely on how well the bank is able to execute a sound strategy that takes advantage of and further develops what users are familiar and comfortable with.