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New online platform encouraging small business growth in Kazakhstan

A new online platform (ISMET.kz) represents the next step for what a marketplace can offer businesses in Kazakhstan. Created by Kazakhtelecom JSC, it is the first B2B site in the country and enables small- and medium-sized businesses to access various online tools to help grow their business quickly and easily. Specifically, the platform helps businesses connect with consumers while also simplifying sales/payment processes. Moreover, it allows businesses to select which services of the platform is useful for them and only pay for those services (as opposed to a blanket payment that includes services a business may never use). Going forward, the platform is expected to extend its outreach to more small businesses and help Kazakhstan’s small business sector become a thriving part of the economy.

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