9 FinTech marketing strategies for 2019

Deploying the right FinTech marketing strategy is a big challenge in an incredibly saturated market. Here are nine tricks to position FinTech marketing efforts for success:

  1. Go mobile with FinTech marketing initiatives –optimize websites for mobile usage; make it fun, interactive and a joy for users to browse through.
  2. Make social media a friend – define a target audience and meet them where they hang out the most, be that on Facebook, Instagram, TikTok or whatever platform they love and use.
  3. Create valuable content – engaging content is and will always be the gateway to people’s hearts. There’s nothing more valuable than insightful content which educates and delights users.
  4. Use bold branding – modern consumers are all about engagement with a brand and feeling that a company “gets them”. Share their values with bold branding and reap the benefits.
  5. Engage with users – don’t forget customers need to be acknowledged and catered to. Simple engagement (be it via social media or another channel) gives them a better overall experience.
  6. Over deliver – in small and big ways alike, make sure customers know that there is a customer-first philosophy. And don’t forget to share memorable moments with the world.
  7. Choose the right channels for ads – choose the channels that are most cost-effective and easier to track from a performance point of view.
  8. Team up with influencers – choose the right influencers to get in front of the right customers at the right time. This is a powerful strategy that should definitely be tested out.
  9. Use video to educate and convert – a picture is worth a thousand words, and a video is worth a thousand pictures. Use video in marketing; it’s the right thing to do.