Artificial intelligence-based tools could help drive organic deposit growth

Traditional banks and credit unions have been losing the battle to attract deposits in a hyper-competitive environment. Many have attempted a number of different efforts to reverse this trend and drive organic growth; however, such efforts are often difficult to sustain and have seen mixed results at best. Some are now turning to artificial intelligence as a way to harness data analytics and deep insights, resulting in them being able to offer consumers a more personalized, enriched and financially-beneficial banking experience. Soon, it is expected that innovations stemming from artificial intelligence will not only drive deposits back to these financial institutions, they will also become the new bar for what consumers expect. Financial institutions that embrace such smart innovations now stand to benefit from more robust deposit growth as well as deeper and more long-lasting consumer relationships.