BNPL in 2024: Navigating Growth, Regulation and New Frontiers

Buy-now-pay-later (BNPL) services are facing a pivotal year in 2024, particularly as related to evolving consumer preferences and regulatory challenges. While experts are predicting continued growth for BNPL solutions, they believe it will happen at a slower pace than in previous years due to increased regulatory oversight increasing costs. At the same time, younger consumers will likely continue to drive BNPL’s appeal as a transparent financial solution. Moreover, BNPL services are also likely to expand into new sectors such as healthcare and automobiles. Overall, BNPL is expected to remain a significant part of the financial landscape as a force reshaping consumer credit practices.