European SMEs Are Embracing Tech and Digitalization

A recent report released by financial management solution Qonto highlights the trend of European SMEs (particularly those in Germany, Italy and Spain) to invest in technology and digitalization, especially AI and fintech solutions. Despite their historical reliance on basic technologies, approximately 73% of SME respondents indicated that they are likely to invest in these areas in 2024, reflecting a broader optimism about potential benefits to their businesses. This shift towards a more holistic approach to technology adoption contrasts sharply with their skepticism surrounding emerging technologies like cryptocurrencies, Web3, virtual reality and the metaverse. Interestingly, SMEs in the finance and insurance sectors were most enthusiastic about new technologies, with those in the construction sector remaining the most cautious