A new platform called Goodfin now serves as a single access point for consumers looking for financial service providers such as banks and microfinance institutions (MFIs). Goodfin differs from similar platforms by actually using each bank/MFI’s business logic (through an API) with already filled in applications, as opposed to just serving as a lead generator. Banks and MFIs can also use Goodfin to launch new products more quickly and save on the costs associated with distributing products. For consumers, Goodfin offers easier documentation requirements than if they approached the bank/MFI individually.
In the near future, Goodfin plans to add even more financial products to its growing list, including insurance products. It also plans on expanding into new markets, including Europe and the United States.