Early this year, Sberbank registered 182 domains having “sber” in the address (e.g. sber-medicine.ru, sber-fashion.ru and sbersale.ru). The mass registration of domains is part of Sberbank’s effort to develop an online ecosystem that meets consumer’s financial and non-financial needs.
By 2020, Sberbank plans on transforming itself into a universal company like Google, Amazon and Alibaba. In fact, Sberbank’s President and Chairman noted that the company is considering dropping “bank” from its name to complete the transition.