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5 keys to working with Gen Z

Generation Z (Gen Z) brings with it new concepts of what work means. In particular, Gen Z does not see work as an end unto itself. For Gen Z, work is a way to improve and diversify life. In order to keep Gen Z workers engaged and attract them, companies must prepare for them. Here are 5 key things to keep in mind about Gen Z workers:

  1. Happiness over career – Gen Z measures success by diversity of life and happiness. Provide Gen Z with new and interesting opportunities.
  2. Social projects – Gen Z is socially-engaged and cares about the world around it. They prefer to work (and engage) with companies that share their commitment to social and environmental concerns.
  3. Loyalty – Gen Z prefers to stay loyal to employers if possible. Offer progressive development to keep Gen Z workers happy and productive over the long haul.
  4. Technology – Gen Z grew up with technology and does not know a world without everything at your fingertips. Keep in mind that they not only know technology well but will likely become frustrated by systems and processes that don’t maximize its potential.
  5. Multi-tasking – Gen Z was raised in a world of massive stimulation. As such, they are capable of (and thrive on) multitasking. Take advantage of this by giving them several projects at the same time.

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