Zurich-based WealthTech company Additiv has become a worldwide leader in the field of digitization for wealth managers. In Asia, the company is driving a wide-angle perspective and helping wealth management become more democratized, enabling more and more people to access wealth management solutions – all thanks to the rise of digital innovations.
Additiv is accomplishing this through a combination of ensuring its services (especially its roboadvisory services) are fine-tuned to Asian markets and giving consumers greater information and control over their investment holdings. Specifically, Additiv is committed to providing its users with a 360-degree view of all their holdings and providing them with the functionality and flexibility to maximize the use of their holdings. Perhaps most importantly is that Additiv accomplishes this through an easy-to-use and simple-to-access online platform that has published APIs that allow for financial institutions to be integrated into the Additiv system with minimal effort. While the full impact of Additiv in Asian markets remains to be seen, it is clear that the company is poised to become a market leader in the region and drive innovations well into the future.