Europe’s fintech industry, which includes challenger banks and online-only lenders, has rapidly expanded over the past 10 years, giving fierce competition to traditional financial institutions. This competition has led to a “war for talent” within the fintech industry, with banks and fintech companies looking for new talent and poaching talent from competitors. While banks have traditionally been the high-payers for such talent, competitors companies are starting to catch up. Moreover, startups and fintech companies can often offer less frustration with development and roll-out than can traditional banks, which largely have to deal with legacy system issues and a stricter regulatory environment. As this “war” continues, it remains important for all involved to not get stuck in how things were and are done, but remain forward-thinking about how things can be done better.