The Case for Payment Data Monetization

The case for payment data monetization has never been stronger than it is today. At the same time, progress is still somewhat limited due to a combination of budgetary and technical challenges, this despite a clear need to address squeezed margins and growing corporate expectations. As realities change and advanced database, analytics, and artificial intelligence technologies become the fulltime drivers of any company’s success, financial institutions slow to adapt payment data monetization solutions will increasingly lose corporate clients to more nimble competitors. On the other hand, those that can provide these solutions will find it easier to driver customer retention efforts, address competitive threats and create new sources of revenue. This is why many financial institutions are doubling down on their payment data monetization efforts, hoping to increase topline revenues and customer satisfaction.

Learn more about the opportunities and best paths forward for financial institutions in this new Celent publication.